What’s the ultimate customization option? The ability to direct reward card spending exactly where you want it to go. It’s a better investment of your program dollars, makes strategic sense, and can ensure your reward recipients truly do have memorable, meaningful reward experiences.
Here’s how it works: based on your program audience and objectives, you hand-pick a specific group of merchants, choose a particular industry, or simply exclude competitors from card acceptance. Our patented process called DirectSpend® makes this possible.
But why and how would you limit where reward cards are used? Check out the examples below, and also find even more details about the advantages of using DirectSpend here.
- To stretch your budget without making sacrifices, you’d choose a select merchant card product with lower fees.
- To make sure your program dollars are used in appropriate ways, you’d choose approved locations only.
- To truly reward people with a guilt-free indulgence, not a way to pay bills, you’d choose special shopping destinations.